Comments for

Comment on Getting Serious About Your Hypnotherapy Business by Bob Walsh

Bob Walsh — Wed, 21 Jul 2010 07:47:18 +0000

Hello, I am from Australia aged 71, retired as a Hypnotherapist and still keen to see what is happening in the hypnotherapy arena.
Before becoming a hypnotherapist, I was a Police Sergeant in both metropolitan and country areas. I found that both are very similar, in that we take people back in time.
I believe the 3 stumbling blocks are as stated.
When first connected with a client, usually by phone, acting in a professional manner and answering clients questions (usually fears) in a positive light is essential to establish rapport quickly. I would not say “trick is” but use the phrase “Hypnosis is a very effective tool for a vast number of issues.” Marketing is done by letterbox drop,
telephone directory. Website personal and through Association.
I also believe seeing Doctors in your area helps, especially for smoking and alcohol issues.
Having a pamphlet designed by yourself or your association who also be of benefit.
Word of mouth by clients referring friends also helps and giving clients a copy of your brochure often helps. I also tell clients that I believe that hypnotherapy will be the first port of call and not the last resort as is sometimes the case now. Maybe not in my lifetime though.
I found that being a Police Officer helped, especially with women, as there was an implied trust. It also helped that I could talk to them, as I had dealt with most of their issues as a Police Officer. Hope this helps at least some of you.

Comment on Getting Serious About Your Hypnotherapy Business by Dr. H. L. McNeely DCH

Dr. H. L. McNeely DCH — Wed, 14 Jul 2010 16:11:29 +0000

I live in the Los Angeles area I think we need to have a mixer to discuss in person and establish a free network to meet and discuss inperson what we could to do. Once a month would be great. Please give feedback if you would be interested.
Dr. Mac

Comment on Getting Serious About Your Hypnotherapy Business by Michael Redmond

Michael Redmond — Wed, 14 Jul 2010 11:24:49 +0000

Hi Ed
I agree with statements 1 and 3 and most of 2. Yes, I think they are facts. I will say however, that some people who contact me have heard of this process and do take this treatment seriously, and I’ve found that these are the people who ultimately get the best results.

Comment on Getting Serious About Your Hypnotherapy Business by sue

sue — Fri, 09 Jul 2010 10:17:58 +0000

The majority of people I’ve come across take hypnotherapy as a serious option for overcoming issues, so I don’t agree with the perception of it not being taken as a serious option. The way i see it is we will always come across sceptisim/opposition no matter what field of work we’re in. Some doctors are referred to as quacks as well as lawyers as sharks….U can’t please all of the people all of the time and if that’s what you’re trying to do, then it’s you that needs to do some innerwork.
I do agree with one of the previous emails referring to the new age connection – personally it turns me off taking it seriously and I know hypno works! I also know mixing alternative healing methods with hypno works wonders, but find that to put the two together publicly diminishes hypnotherapy being taken serious by the public….so therefore I now don’t advertise anything but hypnotherapy.
For those not getting enough clients or not being taken seriously – do a marketing/small business course. I may be doing hypnotherapy for altruistic/philosophical/personal reasons but if its my choice to do it as a business, then I have to have good business skills alongside good hypno skills. dead logical to me – complaining that it’s the rest of the world that needs to change it’s view is tiresome and wasting time. Work with what you’ve got, learn what you haven’t and get on with it – methinks a lot of hypnotherapists could do with a good hypnotherapist!

Comment on Getting Serious About Your Hypnotherapy Business by Brenda cheyne

Brenda cheyne — Thu, 08 Jul 2010 07:12:27 +0000

Just attended NZAPH conference a few weeks ago Shelly Stockwell presented, we had a whole afternoon with her. Her book is very helpful… I am fairly new on the block and Shelly said to me–learn learn learn and then be yourself. This was helpful to me. I am getting lots of referrals from past clients but I also have learned lots from Ed about being professional. Ireally want my clients to have the best I can give them.

Comment on Getting Serious About Your Hypnotherapy Business by Aaron Kravetz

Aaron Kravetz — Thu, 08 Jul 2010 03:55:24 +0000

I think that any individual MUST focus Daily on the value of their product or service. Think constantly of benefits and how many ways you are able to help. Value yourself. Fully associate to your value. Explain the logic of whta you think is what you become. No sense in arguing with folks. Put them out of your mind and focus on the clients who will want your service.
Best to all!

Comment on Getting Serious About Your Hypnotherapy Business by Robert Hutchings

Robert Hutchings — Wed, 07 Jul 2010 20:45:20 +0000

Ed,

I have begun receiving your information and find it extremely helpful. I find that the public impression is that individuals simply go to Hawaii for a weekend and come home as certified hypnotherapists. This general public opinion irks me because I have spent 300 hours in classroom and 200 hours of practice through the first accredited college of hypnotherapy in the US… in addition to receiving sanction from two other organizations in order to become recognized as being Certified. For me, I am a professional and those that are not – still are not. But, I feel there is something we all can do to change the picture: be proactive regarding your role as a provider of “complimentry” health care as practiced by western medicine.

Comment on Hypnotherapy Biz FAQ by claudette delderfield-cosgrove

claudette delderfield-cosgrove — Wed, 07 Jul 2010 17:35:33 +0000

A big thanks for the information you have provided on this site, your a real diamond, to someone who has trained to do hypnotherapy, but didnt know how to get started. Wished I had come across your site 2 years ago.

Comment on Getting Serious About Your Hypnotherapy Business by Janina

Janina — Wed, 07 Jul 2010 08:42:00 +0000

A member of the public once said to me ,” You,re Lucky ”
I replied ,Yes , ” The harder I work, The luckier l become !

Setting up your business is you any business,
Word of mouth.
Marketing your self, If this means ,leaflet dropping, Do it.
Give a business card to everyone,
Volunteer, The list is endless.

But finally, the big one,
If you don,t believe in your self, no one else will.

Comment on Getting Serious About Your Hypnotherapy Business by John Bailey

John Bailey — Fri, 11 Jun 2010 17:06:30 +0000

@David Wade

I think there are as many explanations of Hypnosis as there are hypnotists. I never use the ‘therapy’ suffix, btw, because it insinuates “Therapy” – which in my market at least scares-off clients I want while attracting clients I don’t want.

IMO, a professional conversationalist (hypnotist) doesn’t just “explain” anything. They don’t waste any motion. They’re *always* working the client’s emotions and cognitive processes in specific directions through specific techniques – right from “Hello”.

In my system the “explanation” should achieve three things:

1. Discover the client’s cognitive and emotional organization (using a specific, proven model);
2. Test the client’s openness and aptitude for number 3 below…
3. Shifting [the client's] cognitive patterns and emotional states in useful ways.

Note the absence of “give the client information” – which they can Google if “information” is really what they want. They can watch uncounted videos on Youtube. IF THEY’RE IN THE OFFICE THEY WANT MORE THAN “INFORMATION”!!

So, my answer to the “how do you explain it” is:

1. Where (emotionally) is the client?
2. What direction do you want them to move from there?
3. How, through the vehicle of an “explanation”, will you lead them?

I don’t teach a specific explanation to my students. I offer the above – and invite them to design for themselves – for their style and market – an “explanation” program that is at once a test of the client’s following ability; an information-collecting expedition; and a moving of the client into the program most suitable for the client’s needs – even if that means an intro to the psychologist down the hall.

And, I encourage them to be flexible in their presentation to insure they’re working the above program – and not just re-enacting a badly-done Youtube vid of “what is hypnosis”.

Hope this is useful in the discussion.